Web design and strategy services

You get smart web design services for your small business using Squarespace or WordPress. We help you pick the platform that fits your goals, backed by strategy, SEO copy, and design to convert visitors into clients.

Websites for local businesses Cleveland Ohio Aviva Strategy

Website packages

Choose from three web design services for small businesses  built for your goals and brand.

Launch

starting at
$2,500 Perfect for small local businesses and solo service providers
  • 4-page custom web design (Home, About, Services, Contact)
  • Copywriting that gets you leads
  • Mobile optimization + SEO setup
  • Post-launch training videos

Thrive

starting at
$3,100 Perfect for service pros, educators, coaches, wellness brands
  • Everything in Launch+
  • Blog, portfolio, or booking integration pages
  • Lead capture setup (forms, CTAs, or simple opt-in)
  • 1 week of email support after launch
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Flourish

starting at
$4,400 Perfect for course creators, consultants, multi-offer businesses
  • Everything in Thrive+
  • AI strategy session (automate, scale, streamline)
  • Swipe files: emails, CTAs, social prompts
  • 30 days of maintenance

AI strategy & smart systems

Choose from VIP web design days, AI assistant setup, or full business system audits to simplify your operations and save you time.

AI Strategy Setup

$525 Set up your own AI-powered assistant and workflows to save time, simplify tasks, and make smarter decisions
  • 2-hour 1:1 Strategy Session (via Zoom)
  • Custom AI Prompt Workbook tailored to your business
  • Action Plan Roadmap — simple steps to start using AI efficiently without overwhelm
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VIP Website Design Day

$750 Fast, Focused Design Support Right When You Need It
  • Strategy Kickoff Call (30 minutes) to plan the day
  • 5 dedicated hours of my time, booked in advance
  • Post-Day Recap + Tutorials so you can keep things updated
Popular

Streamline Your Systems

$850+ Clean up your tools, map out your workflows, and run your business more efficiently
  • Strategy Kickoff Call (30 minutes)
  • Audit and Simplify your behind the scenes processes
  • Systems built with your tools—Google, Jotform, Basecamp, etc.
  • Clean setup + clear training so you stay in control
  • Live & Video Tutorials so you can implement immediately
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Always included

Conversion copyrighting

This is an exceptional value for you! Most designers do not provide this labor intensive service. The written copy on your website is critical in the customer journey and it's all included. I'll learn your voice and goals through our comprehensive discovery and onboarding process.

No strings attached

As a small business owner myself, I understand that you deserve a website with no strings attached. You can walk away without any maintenance contract and be confident in updating your content effortlessly.

SEO best practices

I've spent years learning best practices for search engine optimization and now AI. My experience in small business marketing and management for a family business has uniquely positioned me to help you get your site found by the right clients. I'll connect your site to Google Analytics so you will be able to understand your traffic, not just get found. We will also target specific keywords in your site copy and optimize images, along with other best practices in SEO.

Have questions?

At Aviva, we follow a clear 4-week build process:
Week 1: Strategy call, client homework submission, and project kickoff
Week 2: Initial website design and homepage draft
Week 3: Full site buildout, client feedback, and revisions
Week 4: Final edits, site launch, and post-launch training
You’ll know exactly what to expect at every step, with clear deadlines and check-ins along the way.

With over 20 years of experience in education, technology integration, and as a partner in my husband’s small business, I bring a unique combination of strategy, creativity, and practical know-how to every project. I specialize in building fully custom, SEO-friendly websites on WordPress and Squarespace, backed by a streamlined process that helps small businesses get seen, trusted, and chosen online.

No strings attached. Once your website is launched, you own your site 100%. You are free to update it yourself, hire another designer in the future, or reach back out for additional support if needed. I offer optional add-ons and support packages, but there is no obligation after launch.

 If you do not have a domain name or hosting set up yet, I will guide you through the best options for your business. I recommend keeping your domain registration separate from your hosting for better control and flexibility. I can assist with setting up hosting accounts, connecting domains, and ensuring everything is configured properly before launch.

Your custom website package includes almost everything but the kitchen sink! Strategic design, basic brand colors and logo, mobile optimization, copy (the written content),  SEO basics setup, a contact form, Google Search Console and Analytics linking, and personalized training. It does not include advanced custom coding, complex third-party integrations, or support after the time indicated in the package,  unless those are added on. If you need something beyond the package scope, I’ll provide a clear estimate and timeline adjustment before work begins.

Yes. If you don’t have a logo, we will create a simple text-based logo during your website build to ensure a clean and professional look. I’ll also help you with branding colors for your website. If you want a custom-designed logo, I can refer you to a trusted designer or add logo creation as an additional service.

A 50% deposit is required to reserve your project start date. The remaining 50% is due upon project completion, before the website is transferred or launched. For the VIP Design Day and other services,  payment is due in full at the time of booking to reserve your spot.

After your site launches, I provide a training session and video tutorials so you feel confident making updates. If you need additional edits, updates, or new features down the road, you can book a Designer for a Day session or request a custom quote for ongoing support.

 It depends on your business goals. Squarespace is a great choice for DIY-minded businesses who want easy updates with little to no ongoing maintenance. WordPress is ideal for businesses that need more customization, scalability, or integration options. During your discovery call, I will help you choose the right platform based on your needs and future plans.

The success of your website build depends on your participation. If you’re unable to meet agreed-upon deadlines for submitting homework, content, or feedback, we may need to reschedule your project slot or apply a restart fee. I’ll always work with you to accommodate life’s curveballs within reason, but timely communication is key to keeping your project on track.

Websites designed to grow with you

You need a strategic website, built to get your business seen, trusted, and chosen.

At Aviva, I design customized Squarespace and WordPress websites that not only look good, but are rooted in a plan to grow your business.

Whether you’re just getting started or ready to scale, there’s a plan that fits.

Let’s work together, and I’ll design you a website you love, is easy to update, and that actively brings you new clients.